Privacy Policy | Röhnisch
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Privacy Notice

What information do we collect and why?

We mainly collect your information to offer you products on our website and to be able to send your orders to you. With this, we also need to save certain information about your purchases for a number of years due to legal requirements. In addition, we process some of your information to market products that we think you are interested in, but you can of course choose to opt out of such marketing whenever you want to.


Information that you provide

Information that we collect about you


Why and how long we process your information

For us to be able to deliver products to you, or later being able to follow up on service errands, we need to process a number of personal data about you. Below is described the overall purposes, on what basis we process your personal data and how long we store such data.  


Purpose of processing

Legal basis for processing

How long do we save the information?

Improve the experience of your visit to our website

Consent (cookies)

2 years

Marketing and advertising

Legitimate Interest (with opt-out)

Opt-out, or up to 3 years

To administer your purchases and to deliver goods

Necessary for performance of contract

3 years

Perform and manage service issues

Necessary for performance of contract

3 years

For troubleshooting, data analysis, statistics and to counter abuse

Legitimate interest

3 years

Bookkeeping of transactions 

Legal obligation

7 years


Withdrawing consent

Any consents to processing can be recalled at any time. Processed data based on consent will be removed unless there is another legal basis for processing of such data. Recalling of consents is easiest done by changing your preferences in your profile or by contacting us.


Marketing and advertising

We may share information with advertising partners to send promotional messages to you or to show you more customized content. We do this, so that the ads can contain more relevant offers of interest to you and also to understand how users interact with ads.

Please refer to the section on how we process information on our web site below, for information about cookies and other technologies that we and third parties use on our web site.

Profiling for direct marketing

When you visit our website, we use your activity on the site to improve the selection of products you see. We offer many different products and we would like to help you see what we think are the most relevant products for you. We use the same principle when marketing though other channels, such as Facebook or the use of advertising banners.

You have the right to object to this profiling and we must obtain your consent to use these technologies (which you can withdraw at any time) but we will still advertise on third party platforms like Facebook and Google, so you will still see our advertising, but it will not be customized according to what we think is the most interesting for you.

You can read more about these technologies and how we use them in our Web Site Privacy Notice, here.


Who we share your information with

Service providers and others

We mostly use our own technology when processing your personal data. However, in some instances, we need to hire third parties (such as mail service providers, marketing providers or different payment providers). We always ensure that they maintain at least as much data protection for your data as we do.

Transport and logistics

Once you have purchased a product from us, we need to send it to you. For this purpose, we will share your address information with some other parties in order to get the item sent to you. We ensure that these parties maintain at least as much protection for your data as we do.


List of third party services

We use the following third party services;


Transfers to third countries

Some of our service providers are in countries outside of the European Union. The service providers that we use, located outside of the EU, have adhered to the ”EU-US Privacy Shield Framework”, which make that such transfers subject to appropriate safeguards. If you would like more information about how the framework is operation, you can get more information about the framework from their website:

Your rights

Since we process your personal data, it is important that you know what rights you have as a customer. Below you’ll find information about what rights you have and how they relate to the information that we process.


Security of your information

We put your personal integrity in first place and we are working actively so that your personal data is processed with utmost care. We take the measures that are needed to make sure that your personal data is handled safely and in accordance with this Notice and the General Data Protection Regulation and other applicable laws.



Our services are not directed at children under 13 years of age. We do not consciously collect personal data from children under the age of 13. If you are a parent of a child and become aware that your child has provided personal information to us, please contact us at so that you may request to exercise your right of access, rectification, erasure, and / or objection.


How we process information on our web site

When you visit our web site we use certain technologies which allow us to process information about you and how you use our web site.  Some of this information is to enable you to buy items in our web shop or to allow you to view the web site in different languages.  These types of technologies are considered as strictly necessary for us to be able to provide the service you have requested.

Other technologies such as tools which allow us to see how you interact with our web site are not considered as strictly necessary to deliver the service you have requested and as such we must obtain your consent for us to use these technologies.

Often these other technologies are referred to as cookies but other technologies such as local storage; transparent pixels or “web beacons”; javascript files which can send information from your device or computer, back to our servers; and information about your device; are also used.  You can find more information about these specific technologies in our Web Site Privacy Notice here.

Contact details

Röhnisch Sportswear Aktiebolag, 556130-5649, is the personal data controller the processing of your personal data. If you have any questions about our processing of your personal data, you are welcome to contact us at .